HGTV’s Joanna Gaines Leaves Fixer Upper To Start A Cosmetic Line?

Chip and Joanna

HGTV has had enough. Joanna has been showing up late to the construction sites as well as the filmings and now have found out Joanna has been leading a double life. Her disinterest in the show “Fixer Upper” with her hilarious husband Chip Gaines has fallen to the wayside due to her side business. Here we reveal the truth behind what this side business is really all about…

The star of HGTV’s hit TV show, Joanna Gaines, has shocked us all and 2017 has only just started. In recent developments, the reality star revealed that she just started a side beauty business because she is a serial entrepreneur and it's just in her nature. She never expected it to grow as fast as it did. HGTV and the network as a whole was not happy when they found out about this (to say the least) and they made Joanna decide on which direction she was going to go. Being so turned off by the reaction of HGTV and their “power move” she decided to pursue her new skin care line.

But although then high pressure caused some tension in her marriage with Chip, Joanna is not slowing down. The beauty has been busy developing and promoting her skin care line ( IllumaDerm Wrinkle Reducer and DermaBelle Eye Serum) and it became the most talked product among popular beauty gurus and vloggers such as Michelle Phan and Bethany Mota. PEOPLE has also confirmed that she is filing suit to end her contract with HGTV to focus on the her company.

“I've got so many things going on,” she says. “I'm working on so much.”

Read on to see how Joanna Gaines shows off her skin with IllumaDerm Wrinkle Reducer and DermaBelle Eye Serum in exclusive interview with PEOPLE.


“There is a lot of skin products out there that does not work for me and so, my team and I created IllumaDerm Wrinkle Reducer and DermaBelle Eye Serum, to help me combat the effects that traveling and filming while taking care of my family had on my skin. It truly is a life AND time saver!”

Now that HGTV confirmed the cancellation of ‘Fixer Upper', we convinced Joanna to publicize her product and share with our readers, free, for a limited time.

Here at we only write about and endorse the best products recommended by the most respected celebrities and industry professionals. After interviewing with Joanna it was clear that we had to try out this revolutionary product for ourselves in order to write a proper story.

Our very own Brittany Sebagh, 54, DeckerMakeup's Senior Beauty Editor, volunteered to try out IllumaDerm Wrinkle Reducer and DermaBelle Eye Serum. When we approached Brittany about this product, she had her doubts about the validity of the claims after trying out so many products over the years to get rid of skin issues caused by stress and sun damage.

IllumaDerm Wrinkle Reducer and DermaBelle Eye Serum has improved the texture of my skin. My dark spots and eyes bags are getting lighter. I am 54 and had given up on creams and serums to improve my skin. After investing money on countless products, this program is the first I feel has shown results so quickly and dramatically.” – Brittany Sebagh

Continue to read about Brittany's experience with IllumaDerm Wrinkle Reducer and DermaBelle Eye Serum

Today, People magazine is delighted to disclose the full details of Brittany’s treatment results after just 3 weeks with IllumaDerm Wrinkle Reducer and DermaBelle Eye Serum. Our beloved Brittany has tried method after method with little or no results, she even considered plastic surgery but was hesitant to go under the knife. Brittany admits that the only thing that stopped her from getting Botox or plastic surgery was her fear of needles.

Cells before and after wrinkle cream


We were blown away with the results based on Brittany's experience so we went in search of a clear scientific answers on exactly how this product could produce such amazing results in just 3 weeks.

Joanna explains that the main ingredients in IllumaDerm Wrinkle Reducer and DermaBelle Eye Serum, Biosphere and QuSome are both natural ingredients that work together to erase wrinkles and fine lines at the cellular level – below the surface of the skin – which is why they’re so effective.

Here's How It Works

It's actually very simple. You simply use both products before bed. Joanna states, “The real trick is to combine IllumaDerm Wrinkle Reducer and DermaBelle Eye Serum. These two products both contain high concentrations of pure Bisophere and QuSome in just the right concentrations. His team also discovered that they contain all sorts of anti-oxidants, an ingredient called Dermaxyl (also known as facelift in a jar) and Ester-C (the active anti-aging compound in Bisophere).

Bisophere, The Fountain of Youth:

The first piece of the anti-aging puzzle Dr. Oz discovered was Bisophere. Bisophere penetrates deep into damaged skin and stimulates new collagen – a protein which makes skin appear plump and firm. Dr. Oz said this is why IllumaDerm Wrinkle Reducer and DermaBelle Eye Serum is so effective. It was one of the few products on the market that had Bisophere in the right consistency and dosage.

Here are some more results from Brittany's test of IllumaDerm Wrinkle Reducer and DermaBelle Eye Serum.

Day 1

I’m in love with this product after just one day of use. My husband and daughter asked me what I did to make my skin look so alive! Overall I am very excited to see what this regimen will do for my complexion. I don't know how else to describe it! I could feel a warm tingling sensation on my cheeks, around my eyes, and on my forehead. After both products were absorbed into my skin, my face looked firmer and had a beautiful glow to it.Day 1


After seven days of using IllumaDerm Wrinkle Reducer and DermaBelle Eye Serum, I was shocked at the drastic results. My skin now looks even toned and feels more moist. I see fewer visible lines and less puffiness around the eyes. Within the week, people told me my skin looked brighter and more refreshed!

Day seven


Holy Cow! I thought I would always have skin that didn’t look or feel the way I liked. Since I started IllumaDerm Wrinkle Reducer and DermaBelle Eye Serum, my skin feels softer and smoother. I noticed the biggest difference right when it hit day fourteen. Since I live in the desert, my skin and eye sometimes gets dry and dull. I use IllumaDerm Wrinkle Reducer and DermaBelle Eye Serum, and my eyes looks much better and feels like it has more moisture.

The Verdict:

Using the IllumaDerm Wrinkle Reducer and DermaBelle Eye Serumcombo, removed virtually 90% of all her wrinkles and problem areas. It tightened her face and neck, removing all signs of sagging, aging, and dehydrated skin.

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